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THE FIRM

We focus on transformation & strategy.
Not tactical fixes.

We’re not a dev shop. We’re not a managed services provider dressed up as a consultancy. We sit at the intersection of strategy and engineering — helping organisations think clearly, move decisively, and build technology that actually works.

We’re an automation and systems engineering firm

We help organisations untangle complexity, replace fragile processes with resilient systems, and build technology foundations that scale with ambition.

Transformation & Strategy

End-to-end transformation roadmaps that align technology with business objectives and long-term growth.

AI & Automation Engineering

Custom AI solutions, intelligent workflows, and automation that eliminates manual overhead.

Bespoke Systems & IP

Purpose-built platforms and proprietary tools designed around your exact requirements.

Systems Integration

Connecting your existing tools, platforms, and data sources into a unified ecosystem.

Technology Advisory

Independent, vendor-neutral guidance on architecture, tooling, and technology investment.

Managed Services

Ongoing support, monitoring, and optimisation to keep your systems performing at their best.

Push platforms we’re paid to promote Sell you on technology you don’t need Leave you with solutions you can’t maintain Disappear after deployment

“We’re technology agnostic. We don’t have a preferred vendor. We have a preferred outcome: yours.”

Your Tech Pit Crew

We follow a structured process that balances rigour with speed. Every engagement starts with listening — and ends with something that works.

The Sit-Down

No sales pitch, no assumptions. We start with a candid conversation — a clear-eyed look at where you are, where you want to be, and what’s getting in the way.

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The Workshop

We bring your stakeholders together to map processes, surface pain points, and align on priorities. This is where strategy meets reality.

The Blueprint

We design the architecture, define the roadmap, and document the plan — with enough detail to build on and enough flexibility to adapt.

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Build, Test, Deliver

We build in iterative sprints, test rigorously, and deliver production-ready solutions. No handoff without a handshake — we stay until it’s working.

Dependable. Honest.
Built for the Long Haul.

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We equip you with the tools and insight to lead your own success.

We don’t believe in making clients dependent on us. Our job is to build capability inside your organisation — not to create a never-ending engagement. Every system we build is designed to be owned, maintained, and evolved by your team. We document thoroughly, we train properly, and we transfer knowledge as we go.

When we say we’re technology agnostic, we mean it. We don’t have reseller agreements, preferred vendors, or kickback arrangements. We recommend what works — not what pays us the most. That independence is what lets us give honest advice, even when it’s not what people want to hear.

“The best technology partner is one that makes itself less necessary over time — not more.”

The promise we make to every partner

These aren’t aspirational statements on a poster. They’re the operating principles that guide every engagement, every recommendation, and every line of code.

Partnership Over Prominence

We don’t need our name on the marquee. We succeed when our clients succeed — and we measure our impact by their outcomes, not our visibility.

Consistent Excellence

We don’t have an A-team and a B-team. Every engagement gets our best people, our full attention, and our highest standard of work.

Integrity Without Theatrics

We don’t oversell, over-promise, or over-complicate. If something won’t work, we’ll say so. If there’s a simpler path, we’ll take it.

A structured firm with depth and range.

We’re not a loose network of freelancers. We’re a firm — with permanent staff, defined roles, and a leadership team that’s accountable for every engagement.

The kind of team you’d want in your corner when things get complex.

SYDNEY

Sydney HQ

Sydney, Australia

Strategic leadership, client engagement, and executive advisory.

MELBOURNE

Melbourne Office

Melbourne, Australia

Delivery management and engineering operations.

HANOI HO CHI MINH

APAC Delivery Centre

Ho Chi Minh City & Hanoi, Vietnam

AI engineering, systems development, and technical operations.

Executive Leadership

Strategic oversight and client partnership.

Fabrice Jiew
Fabrice Jiew CEO & Co-founder
Bac Dam
Bac Dam Head of Technology

Delivery Management

Project execution and quality assurance.

Anne Bui
Anne Bui Delivery Management
Kallie Hoang
Kallie Hoang Design Lead

AI Engineering

Custom AI development, workflow automation, and systems integration.

May Myat Noe Khin
May Myat Noe Khin AI Engineering
Alex Nguyen
Alex Nguyen Systems Integration
Son Nguyen
Son Nguyen Software Engineering

Operations

Infrastructure, security, and ongoing support.

Htet Wai Yan
Htet Wai Yan Operations
The Automation Consulting team collaborating together

We built this firm because we wanted to work differently. No layers of account managers between the people doing the work and the clients who need it done. No corporate politics. No filler.

“We want to be known as where the best ideas and best people go to work and have fun growing together.”

Our engineers aren’t contractors on a bench — they’re permanent team members who care about craft. We have a full development arm that builds bespoke platforms, internal tools, and proprietary IP.

No corporate BS. No ego. Just good people doing meaningful work for clients who value substance over spin.

No sales pitch. No pressure.
Just an honest conversation.

You don’t need to commit to a long-term engagement to have a conversation. If you’re feeling friction, if systems aren’t talking, if innovation feels harder than it should — let’s map it out.

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