Strategy-first AI & automation
for Sydney businesses

We build technology that drives real revenue — connecting your systems and killing the manual work that’s slowing your growth.

The Aussie automation partner rated 5 stars on Google

What we’ve delivered

Where strategy meets results

Backed by real client outcomes. Here’s what building the right technology has actually delivered.

Built the Program That Funds the Mission project
10× team growth
New income stream Non-profit / Healthcare

Built the Program That Funds the Mission

We built TOIPA from scratch — a paid program that runs itself, generating the revenue that sustains Link Foundation’s free core services.

The Infrastructure Behind a Bigger Offering project
24/7 self-serve ordering
New service line Construction

The Infrastructure Behind a Bigger Offering

Standard Access wanted to move beyond servicing into full toolkit asset management. We built the platform that makes it deliverable at scale.

From Website Chat to Nearly $1M in Revenue project
$1M revenue
New revenue channel Retail & E-commerce

From Website Chat to Nearly $1M in Revenue

We built an AI consultant for a major Australian flooring retailer that turns visitors into booked quotes — a lead channel that didn’t exist before.

The Automation Keeping Amex Payments Flowing project
2 markets, 1 build
Revenue protected Fintech & Payments

The Automation Keeping Amex Payments Flowing

Every Amex payment Pay processes needs a verified business address — or it stops. We built the workflow that delivers it in seconds, no one in the loop.

Why Automation Consulting

Not Just Another Sydney AI Automation Firm

Other AI consulting firms in Sydney layer AI onto how they already work. We rebuilt around it — we scope, build, test, and ship — from the ground up. We’re one of the earliest Australian consultancies to commit to this model as the foundation.

Outcomes first
No A-team and B-team. Every engagement gets our best people — and we measure ourselves by your results, not our visibility.
Australian-built
Built for Australian conditions — Xero and MYOB stacks, local banking and government rails, data kept onshore when compliance demands it.
You own what we build
No black boxes, no lock-in. We build systems your team owns, stay until they work, and train your people to run them without us.
Our approach

Strategy first. Build second. Measure always.

How we deliver AI and automation in Sydney — from the first sit-down to production.

01 The Sit-Down

We map how your organisation actually runs — the manual steps, the workarounds, the friction nobody talks about.

02 The Workshop

We identify what’s missing between where you are and where your strategy needs you to be.

03 The Blueprint

We turn what we’ve learned into an architecture and a roadmap — detailed enough to build on, flexible enough to adapt.

04 Build, Test, Deliver

We build in focused sprints, test rigorously, and ship to production. We stay until the outcome is measurable.

What we do

The capabilities behind the strategy

Explore more capabilities

Two things drive every engagement: connecting the platforms you already run, and building what doesn’t exist yet.

Where we’re experts

Built for Sydney’s sectors

We work with Sydney businesses across every sector running on manual workflows and growth ambitions.

Discuss your project

The kind of team you'd want
in your corner when things get complex.

Quietly confident. Knowledgeable. Down to earth. We listen, we push back when needed, and we deliver with calm confidence.

Fabrice Jiew

Fabrice Jiew

Founder & CEO
Bac Dam

Bac Dam

Co-founder & CTO
Michael Zajer

Michael Zajer

Delivery Manager
Hebe Nguyen

Hebe Nguyen

Automation Strategy Consultant
Jonathan Chen

Jonathan Chen

Technology Strategist
Samone Hulley

Samone Hulley

Senior Marketing Manager
Htet Wai Yan

Htet Wai Yan

Tech Lead
Daniel Vu

Daniel Vu

Magento Developer
Ario Dwiponco

Ario Dwiponco

Odoo Developer
Kallie Hoang

Kallie Hoang

Marketing Manager
Nga Bui

Nga Bui

Recruitment Consultant

“We want to be known as where the best ideas
and best people go to work and have fun growing together.

Let us help you

Tell us what’s slowing you down

We’ll be in touch within 30 mins to:

  • Map your pain points
  • Pinpoint the fastest-payback quick wins
  • Agree a clear next step
  • 100% Client return rate
  • 5.0 Rated on Google
  • $2M+ Delivered project value
What clients say

Hear it straight from
the leaders we work with

Their ability to translate complex AI concepts into clear, actionable strategies tailored to each client’s needs is exceptional. Their consulting approach is both strategic and hands-on.

Tram Bui
Tram Bui
Senior Product Designer

They took the time to understand how we operate, pinpointed areas that needed tightening up, and implemented practical solutions that have genuinely improved our turnaround times and overall clarity.

Terry Wong
Terry Wong
CEO, Fundex Capital

Automation Consulting has been excellent to work with. Their team demonstrates strong expertise, clear communication, and a commitment to delivering value. Highly recommended!

John
John
Senior Developer
Quick Q&A

Common Questions

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