We focus on
transformation & strategy.
Not tactical fixes.
We sit at the intersection of strategy and engineering, helping organisations think clearly, move decisively, and build technology that actually works.
We’re an Automation &
Systems Engineering Firm
We come in before the breaking point, when adoption stalls, systems don’t talk, and innovation feels harder than it should.
CTO / CIO
as a Service
Own your technology direction — without the cost of a C-suite seat. We embed as your CTO or CIO, align every tech decision to your business goals.
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Full
Delivery Arm
The engineers behind the strategy. Full delivery capability — architects, engineers, QA — owning the build from first line of code to go-live.
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AI Chatbots &
Conversational AI
Custom AI chatbots that handle enquiries, guide decisions, and support customers — 24/7, on-brand, and integrated with your systems.
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Workflow
Automation
We identify the manual, time-draining processes inside your business and automate them — so your people focus on work that needs a human.
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Bespoke Systems
& IP Development
Custom software that adds to your business value. Intellectual property that strengthens, differentiates, and can become part of what you sell.
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ERP
Implementation
Connect your operations — without the 18-month horror story. Finance, inventory, sales, and operations in a single connected platform.
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We Find The Root Causes &
Build Solutions That Stick
What We Do
Build systems you own and can maintain
Recommend what works, not what pays us
Stay until it’s working, then train your team
Give honest advice, even when it’s hard to hear
What We Don’t
Push platforms we’re paid to promote
Sell you on technology you don’t need
Leave you with solutions you can’t maintain
Disappear after deployment
How We Build Is DIFFERENT
Most consultancies add AI to the edges of how they work. We rebuilt around it. Our developers don’t just write code — they design and orchestrate AI-assisted pipelines that generate, test, and iterate on work. The result: faster delivery, more options explored, and better outcomes.
We’re one of the earliest Australian consultancies to commit to this model. Not as a feature. As the foundation.
Your Tech Pit Crew
A pit crew isn’t there to slow you down. They’re there to make sure you go faster and that you don’t crash along the way.
A candid conversation, no sales pitch. We map your friction points and understand what’s holding you back.
Stakeholders together. Map processes, surface pain points, align on priorities. Strategy meets reality.
“Your workflow becomes your advantage.”
Architecture designed, roadmap defined, plan documented. Detailed enough to build on, flexible enough to adapt.
Iterative sprints, rigorous testing, production-ready delivery. We stay until it’s working.
Some clients need us for a specific project. Others want us embedded for the long term. Either way, we’re here when you need us and we make ourselves less necessary over time, not more.
We don’t lock you in. We prove our value, one engagement at a time.
The Promise We
Make To Every
Partner
These aren’t aspirational statements on a poster. They’re the operating principles that guide every engagement, every recommendation, and every line of code.
Partnership Over Prominence
We don’t need our name on the marquee. We succeed when our clients succeed — and we measure our impact by their outcomes, not our visibility.
Consistent Excellence
We don’t have an A-team and a B-team. Every engagement gets our best people, our full attention, and our highest standard of work.
Integrity Without Theatrics
We don’t oversell, over-promise, or over-complicate. If something won’t work, we’ll say so. If there’s a simpler path, we’ll take it.
A structured firm with
depth and range.
Quietly confident. Knowledgeable. Down to earth. We listen, we push back when needed, and we deliver with calm confidence.
Sydney HQ
Sydney, Australia
Strategic leadership, client engagement, and executive advisory.
Melbourne Office
Melbourne, Australia
Delivery management and engineering operations.
APAC Delivery Centre
Ho Chi Minh City & Hanoi, Vietnam
AI engineering, systems development, and technical operations.
The kind of team you’d want in your corner
when things get complex.
Fabrice Jiew
Founder & CEO15 years shaping sales, service, and customer journeys. Psychology-trained, technology-driven. Fabrice obsesses over one question: why do people fall in love with an experience — and how do we engineer that?
Bac Dam
Co-founder & CTO10 years in software development, ML, and AI-powered applications. Bac turns complex AI into products people actually want to use & love.
“We want to be known as where the best ideas and best people go to work and have fun growing together.”
We don’t just advise, we build. We have a full development arm. We create bespoke systems from the ground up. No corporate BS. No unnecessary hierarchy. Just skilled people doing meaningful work.
No sales pitch. No pressure.
Just an honest conversation.
You don’t need to commit to a long-term engagement to have a conversation. If you’re feeling friction, if systems aren’t talking, if innovation feels harder than it should, let’s map it out.
Start the conversation
Tell us what’s going on. We’ll tell you honestly if we can help.