Electrical & Renewable Equipment Distributors

Whether you’re an electrical wholesaler, solar and battery distributor, importer or renewable equipment supplier, we connect and automate the systems your business runs on so you can take on more products, customers and orders without taking on more admin.

The Aussie automation partner rated 5 stars on Google

The Industry Landscape

Australian demand keeps growing, and every unit of it moves through distribution

Whether it’s rooftop solar, home batteries, EV charging or the electrical work going into new construction and industry, the volume keeps rising. Every panel, inverter, battery, charger and reel of cable behind these numbers is a supplier price change, a SKU to keep straight, a unit to stock and an order someone has to get right.

4.5m

Australian homes and small businesses now have rooftop solar, an installed base that keeps pulling through inverters, batteries and switchgear long after the original sale

438,000

home batteries went in during the first year of the federal battery rebate, 12.4 GWh of storage that had to be sourced, stocked, shipped and supported

11,602

public EV charging connectors are now in the ground across 4,268 locations, a product category that barely existed in most catalogues a few years ago

Our Perspective

Distribution gets harder as you grow

Growth in electrical and renewable equipment distribution creates a particular kind of complexity.

More product lines mean more supplier data to manage. More customers mean more contract pricing, account terms and quotes. More branches and warehouses make stock harder to see. Ecommerce, trade counters, sales teams and customer portals all need accurate information from the same underlying systems.

Before long, the business can be running across an ERP, warehouse systems, ecommerce, spreadsheets, supplier feeds and applications that were never designed to work together.

That’s where the operational drag starts.

Your people spend time updating the same information in multiple places. Supplier price changes need manual handling. Stock looks different depending on which system you check. Orders require intervention before they can be fulfilled. Product data has to be cleaned before it reaches the website. Customer service teams chase information that should already be available.

We help fix the systems underneath it.

Built For The Sector

Technology built around how electrical distribution actually works

Electrical and renewable distribution isn’t generic wholesale.

You may be managing thousands of SKUs, multiple suppliers for the same product category, customer-specific pricing, large project quotes, rebates, multiple units of measure and stock spread across branches or warehouses.

Solar, batteries, inverters, switchgear, lighting, cable, EV charging equipment and electrical accessories bring their own product data, availability and technical information requirements.

The technology has to support the way the business actually buys, stocks, prices, sells and fulfils those products.

Product and catalogue data

Keep product information consistent between suppliers, your ERP, PIM, ecommerce platform, sales teams and customers. We can help automate supplier catalogue updates, clean and structure product data, map supplier SKUs to your internal records and create one reliable source for product information.

Pricing, margin and rebates

Customer-specific pricing, project pricing, trade discounts, supplier price changes and rebates quickly become difficult to manage when the information lives across different systems. We connect the underlying data and automate the workflows around pricing updates, approvals, margin checks and reporting so commercial teams have better control over what is being bought and sold.

Inventory and warehouse visibility

Give sales, purchasing, warehouse and customer service teams a clearer view of what is in stock, committed, on order or available at another location. That can include ERP and WMS integration, replenishment workflows, branch transfers, barcode or scanning workflows, purchasing automation and real-time stock availability across sales channels.

Orders and fulfilment

Reduce the manual work between an order being placed and the product reaching the customer. We connect ecommerce, trade portals, EDI, ERP, warehousing, freight and finance systems so order information can move through the business without being repeatedly entered, checked and reconciled by staff.

Customer and trade experiences

Make it easier for trade customers to do business with you. We design and build ecommerce experiences, customer portals and account tools that can surface the information customers actually need: their pricing, stock availability, orders, invoices, product information and account history.

Suppliers and purchasing

Connect supplier information more directly into purchasing and operations. From supplier price files and purchase orders through to stock receipts, product updates and invoice processing, we automate the repetitive work between your suppliers and internal systems.

One Connected Operating Environment

Your ERP shouldn’t have to do everything. But everything should work together.

Many distributors already have systems that work well in parts of the business.

The problem is often what happens between them.

Your ERP may handle finance and inventory. Your ecommerce platform manages online orders. Your warehouse has its own processes. Suppliers send price files and product information in different formats. Salespeople work in CRM. Customers expect self-service. Finance needs accurate data at the end of it all.

Replacing every platform isn’t always the answer.

ERP

Sales, purchasing, inventory, finance and core business operations.

PIM & product data

Product attributes, specifications, images, supplier information and catalogue management.

Warehouse & inventory systems

Stock movements, receiving, picking, replenishment and multi-location visibility.

Ecommerce & trade portals

Online ordering, account pricing, availability and self-service.

CRM

Customer relationships, opportunities, account information and sales activity.

EDI & supplier systems

Purchase orders, invoices, product information and transaction exchange.

Freight & logistics

Carrier integration, dispatch, tracking and delivery workflows.

Reporting & data

A consistent view across sales, margin, stock, purchasing and customer activity.

We work out what should stay, what should improve, what needs to connect and where a new system is genuinely required.

Our Solutions

What we can do for electrical and renewable equipment distributors

Built to remove friction where it actually lives: across systems, approvals, reporting, and the handoffs your team currently carries manually.

ERP consulting and modernisation Systems integration Product data and PIM Ecommerce and trade portals Workflow and process automation Custom software development AI where it actually makes sense

ERP consulting and modernisation

Your ERP sits at the centre of the business, but growth can expose processes that no longer fit. We help assess, improve, integrate or replace ERP environments across inventory, purchasing, order management, finance and distribution operations. We aren’t tied to forcing one platform into every business: we start with the operating problem and determine what technology makes sense around it.

  • ERP assessment and roadmap
  • ERP implementation and optimisation
  • Legacy system modernisation
  • Multi-branch and multi-entity workflows
  • Inventory and purchasing processes
  • Finance and reporting integration
  • Data migration
  • Custom ERP extensions
ERP & Inventory

Systems integration

Connect the platforms your teams already depend on. We build integrations between ERP, ecommerce, CRM, WMS, accounting, suppliers, freight carriers and custom applications so information moves through the business automatically. That means less copying between systems, fewer reconciliation problems and a more reliable flow from supplier through to customer.

  • ERP ↔ ecommerce
  • ERP ↔ WMS
  • ERP ↔ CRM
  • ERP ↔ PIM
  • Supplier ↔ purchasing
  • EDI ↔ ERP
  • Freight ↔ fulfilment
  • Finance ↔ operational systems
Connected Systems

Product data and PIM

Product data becomes an operational problem long before it becomes a marketing problem. Different supplier formats, duplicate records, missing attributes, changing specifications and inconsistent product descriptions can create work everywhere from purchasing to ecommerce. We help create the processes and systems that turn supplier information into structured, reliable product data your business can use across every channel.

Product Data

Ecommerce and trade portals

Trade customers expect more than a public product catalogue. They want their pricing. Their account. Their previous orders. Accurate availability. Easy repeat ordering. Access to invoices and documentation. We design and build B2B ecommerce and self-service experiences that connect directly to the systems running the business instead of creating another disconnected layer.

Trade Portal

Workflow and process automation

Not every problem needs a new system. Sometimes the biggest gains come from removing the manual work between existing ones. We automate repetitive processes across:

  • Supplier price updates
  • Purchase order processing
  • Sales order entry
  • Order confirmations
  • Inventory updates
  • Invoice processing
  • Approvals
  • Returns and warranty workflows
  • Customer notifications
  • Data reconciliation
  • Reporting
  • Product information management
Automated Workflows

Custom software development

When your operating model has requirements that off-the-shelf software doesn’t handle well, we build the missing layer. That might be an internal operations application, pricing tool, customer portal, workflow engine, supplier interface or a custom application connecting several existing platforms. The goal isn’t custom software for its own sake. It’s solving the process your existing stack can’t.

Custom Build

AI where it actually makes sense

AI should solve a business problem, not become another system your team has to manage. For distributors, useful applications can include extracting information from supplier documents, enriching product data, answering product and account questions, processing inbound requests, identifying exceptions and helping staff find information across large catalogues and internal systems. We combine AI with workflow automation and your existing business systems so it can actually complete useful work rather than simply generate an answer.

Applied AI

Not sure where to start? Tell us which part is hurting most, the supplier price files or the order flow, and we will map the fastest fix.

Discuss your project
Where We Look First

Where we typically find the opportunity

Supplier price files still require hours of manual work

Different suppliers send thousands of price changes in different formats. Staff have to match products, update costs, check sell prices and make sure margins haven’t moved unexpectedly.

We can build a controlled workflow to import, match, validate and apply supplier pricing changes.

Nobody fully trusts the stock number

Your ERP says one thing. The warehouse says another. Ecommerce shows something different again. Committed stock, incoming purchase orders, branch transfers and online availability may all be calculated differently.

We can connect the relevant systems and create a more reliable view of inventory across the business.

Customer pricing has become difficult to manage

Trade pricing, customer-specific discounts, project rates and exceptions accumulate as the business grows.

We can simplify the data model and workflows behind pricing, approvals and margin visibility.

The same order gets handled several times

An order enters through email, ecommerce, EDI, a salesperson or the trade counter, then gets re-entered or checked manually before fulfilment.

We can automate the flow between ordering, ERP, inventory, warehouse, freight and finance.

Your ecommerce site is disconnected from the real business

Customers can browse products online, but pricing, availability, account information or orders don’t reliably reflect what’s happening in the ERP.

We can make ecommerce part of the operating environment rather than a separate storefront.

Reporting still depends on spreadsheets

Finance, purchasing, operations and sales export their own versions of the data and spend time reconciling them before anyone can make a decision.

We can connect operational data and automate reporting around stock, sales, margin, purchasing and customer activity.

Who We Work With

Built for the businesses supplying Australia’s electrification

We work best with established distribution businesses where operational complexity has outgrown the way the systems were originally put together.

That includes:

Electrical wholesalers

Businesses supplying electrical contractors, builders, infrastructure projects and industrial customers across trade counters, branches, sales teams and digital channels.

Solar and battery distributors

Distributors managing panels, inverters, batteries, mounting systems, electrical components and associated renewable products.

Electrical equipment importers and distributors

Businesses bringing equipment into Australia and managing supplier relationships, product data, inventory, compliance information, warehousing and downstream distribution.

EV charging equipment distributors

Businesses supplying charging hardware and associated electrical equipment through installer, contractor and commercial channels.

Multi-branch equipment suppliers

Distribution groups where stock, customer accounts, pricing and purchasing need to work consistently across multiple locations or entities.

Platforms

We work with the platforms your business already runs on

We implement an ERP where one is genuinely the right answer, and connect and automate what you already run where it is not. These are the platforms we work with most often across distribution.

Microsoft Dynamics 365
Salesforce
HubSpot
Microsoft Azure
Amazon Web Services
Microsoft Power Automate
UiPath
n8n
Make
Zapier
OpenAI
Anthropic
Google Cloud
Why Us

Why Automation Consulting

We start with the business process, not the software

A technology project shouldn’t begin with a predetermined platform. We first understand how products, information and orders actually move through your business. Then we determine where the constraint sits and what should change.

Sometimes that’s a new ERP. Sometimes it’s an integration. Sometimes it’s fixing product data. Sometimes it’s automating three manual steps between systems you should keep.

We work across the stack

Distribution problems rarely stop at the boundary of one application. Our work spans AI and automation, ERP, systems integration, ecommerce and custom software, which means we can address the whole operating flow rather than optimising one system while leaving the hand-offs untouched.

We build, not just advise

We can go from mapping the problem and designing the architecture through to integrations, applications, automation and implementation. That keeps strategy tied to what can actually be delivered.

We are platform-agnostic

We don’t need your answer to be a particular ERP, automation platform or AI model. We’ll work with the systems worth keeping and recommend changes where the business case justifies them.

We focus on measurable outcomes

The point isn’t to implement more technology. It’s to improve the economics of the operation: more orders handled, fewer manual touches, better stock visibility, faster customer response, stronger margin control or more capacity without equivalent growth in administrative overhead.

How We Work

How we approach your systems

  1. Understand the operation

    We map how products, pricing, purchasing, stock, orders, customers and finance move through your business today.

  2. Find the constraints

    We identify the manual work, system gaps, duplicated data and bottlenecks actually limiting capacity or creating risk.

  3. Decide what should change

    Keep what works. Connect what’s disconnected. Automate what’s repetitive. Replace what genuinely needs replacing.

  4. Build and integrate

    Our team implements the integrations, workflows, platforms or custom software required.

  5. Improve from there

    Once the foundation works, we can continue improving processes, adding functionality and applying automation or AI where the economics make sense.

ROI CALCULATOR

How much is manual work costing you?

Three numbers. Thirty seconds. A number most businesses find uncomfortable.

Select your industry
People on this task 8 people
Average hourly rate (AUD) $55
Hours per week on manual tasks 10 hrs
You could be saving
$0
per year — money currently lost to manual work
0 Hours freed / year
$0 Monthly value

Your next system probably doesn’t need to start with a system replacement

If your electrical or renewable distribution business is growing but your operational systems aren’t keeping up, start with the bottleneck. We’ll look at how your products, stock, pricing, orders, suppliers and customers move through the business and identify where technology can create the clearest return.

Or claim 20 hours of automation consulting, free, before you commit.

The leadership behind the work

Fabrice Jiew

Fabrice Jiew

Founder & CEO

Who your leadership team deals with — accountable from first conversation to go-live.

Bac Dam

Bac Dam

Co-founder & CTO

Owns the build decisions — systems that hold up in production and run 24/7.

Michael Zajer

Michael Zajer

Delivery Manager

Your single point of contact while we build — owns scope, timelines, and comms.

Hebe Nguyen

Hebe Nguyen

Automation Strategy Consultant

Maps your processes and finds the automations worth building — before anything gets built.

Let us help you

Tell us what’s slowing you down

We’ll respond within 30 minutes and help you identify where automation could create the most value.

  • Identify the workflows worth automating first
  • Pinpoint the quickest payback
  • Agree a clear next step
  • 100% Client return rate
  • 5.0 Rated on Google
  • $2M+ Delivered project value
What clients say

Hear it straight from
the leaders we work with

Their ability to translate complex AI concepts into clear, actionable strategies tailored to each client’s needs is exceptional. Their consulting approach is both strategic and hands-on.

Tram Bui
Tram Bui
Senior Product Designer

They took the time to understand how we operate, pinpointed areas that needed tightening up, and implemented practical solutions that have genuinely improved our turnaround times and overall clarity.

Terry Wong
Terry Wong
CEO, Fundex Capital

Automation Consulting has been excellent to work with. Their team demonstrates strong expertise, clear communication, and a commitment to delivering value. Highly recommended!

John
John
Senior Developer
Quick Q&A

Frequently asked questions

Still have questions? Reach out